Latest "Behind the Brand" Posts

Behind the Brand: Keurig

The Story Behind Keurig We enjoy featuring different brands each month, and this week we are exploring the origins of Keurig. If you are a coffee lover, you have likely heard of Keurig, and the first thing you probably do in the morning is hit the “brew” button and have yourself a nice pick-me-up. It’s fascinating to hear how the company took shape, as today it is one of the leaders in coffee brewing. We…
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Behind the Brand: Post It

The Creation of the Post-it Note The Post-it Note was invented as a solution to a problem that did not exist yet. Dr. Spencer Silver developed a unique, repositionable adhesive, but the 3M scientist did not know what to do with his discovery. Six years after he create the adhesive, one of his colleagues, Art Fry, remembered the light adhesive when he was daydreaming about a bookmark that would stay put in his church hymnal.…
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Behind the Brand: 9 to 5 Seating

Introducing 9to5 Seating Founded in 1982, 9to5 Seating specializes in the design and production of ergonomic and aesthetically pleasing office seating that accommodates the rigorous demands of today’s office environment. With many years of experience in the manufacturing of office seating, 9to5 Seating differentiates itself from its competitors through its vertical integration. The combination of domestic and foreign manufacturing, with wholly owned facilities in the United States and China, offers the customer a wide variety…
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Behind the Brand: Zebra Pen

Zebra Pen’s Intriguing Origins The Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation that was wholly owned by Zebra Co. Ltd., which is located in Tokyo, Japan. The Zebra trademark was adopted in 1914. Legend has it that Mr. Ishikawa, founder of Zebra Co. Ltd., wanted a company name that would be memorable, but also appropriate for their export business to other countries. He took an English/Japanese dictionary…
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