Latest "Behind the Brand" Posts

Behind the Brand: Keurig

We've enjoyed featuring a different brand monthly and this week we're exploring the beginnings of the Keurig company.  If you're a coffee lover, you've most likely heard of Keurig and the first thing you probably do in the morning is hit that BREW button on the Keurig. It's fascinating to hear how the business took shape and fast forward to today, they are one of the leading companies in coffee brewing. We hope you enjoy…
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Behind the Brand: Post It

The Post-it Note was invented as a solution without a problem: Dr. Spencer Silver developed a unique, repositionable adhesive, but the 3M scientist didn't know what to do with his discovery. Then, six years later, a colleague of Dr. Silver, Art Fry, remembered the light adhesive when he was daydreaming about a bookmark that would stay put in his church hymnal. The rest is history. Today, Post-it Brand boasts more than 4,000 unique products, and…
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Behind the Brand: 9 to 5 Seating

Introducing 9 to 5 Seating.  Check out their company history and their initiative to bring manufacturing back to the United States. Founded in 1982, 9to5 Seating specializes in the design and production of ergonomic and aesthetically pleasing office seating to accommodate the rigorous demands of today’s office environment. With many years of experience in the manufacturing of office seating, 9to5 Seating differentiates itself from its competitors through its vertical integration. The combination of domestic and…
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Behind the Brand: Zebra Pen

Check out the behind the brand on Zebra Pen below...it's pretty interesting how they came up with the name! Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co. Ltd., of Tokyo, Japan. The Zebra trademark was adopted in 1914. Legend has it that Mr. Ishikawa, founder of Zebra Co. Ltd., wanted a company name that would be memorable and also appropriate for their export business…
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